Some of us think that printing from online companies is as easy as hitting the print button. There are some requisites which should be paid due attention while you are engaging an online printer. Numerous printing presses that are available on the web allure you into making a deal with them but before you go ahead and choose a printer always make sure that you are getting the worthwhile services for your money. Gauging the credibility and professionalism of an online printer seems like a puzzling task; however with a little practical know how of the printing techniques and procedures you’ll be able to nail the right printing resource. The following are some technical aspects that should be reviewed before getting a printing deal online.
First things first – How would you feel when you call some online commercial printer and guy talks in a language which is completely alien to your vocabulary. Every print job has its own specific requirements. If you are not well versed with printing jargons you cannot land a sweet deal with an online or for that matter any printer. You should know what you are looking for. I am not saying you should be some printing graduate but understanding of few simple and vastly used printing terminologies would help a great deal.
Printing Jargons: Do you know what litho, offset and digital mean?
For a layman the printing terminology may seem complicated. So for beginners it’s recommended that a little understanding of printing terminology can help you making a right decision for your printer.
Litho Printing: One of the earliest forms of printing and it is based on the electrostatic ability of water and ink. Stone, metal or rubber plates are employed in this process to get an impression on the paper. The latest lithography utilizes flexible aluminum, polyester, Mylar and paper printing plates instead of stone. This printing process is also known as ink pyramid because the ink is transferred through diverse coatings of rollers. Prevalently used for newspaper printing lithography can be used for printing documents in a bulk quantity.
Offset Printing: Similar to lithography in some aspects offset printing uses a dyed image is moved from a plate first to the rubber coverlet and then to the exterior to be printed. Massive orders can be printed with utmost dexterity through offset printing. Being a cost effective mode of printing it is preferred for jobs that require numerous copies.
Digital Printing: The most popular and updated printing procedure is digital printing. Laser and inkjet printers are used for this printing process which ensures premium quality image resolution. The finished products are unrivaled in class and excellence. This technique is different from Litho and Offset printing because plates are not used in digital printing.
Screen and Flexographic printing: Screen printing is a patterning printing procedure commendable for fabric printing and flexography is used for printing on packaging boxes and shopping bags.
Rotogravure: Litho printing is used for superior quality images; for products that require a bit lesser quality resolution Rotogravure is applied. Catalog, magazine and packaging printing are done through this process.
CMYK/PMS color technique: CMYK is an abbreviation for cyan, magenta, yellow and black. The printers use these four colors to create spectacular textures and tones. This technique is also known as four color printing and it results in flamboyant printing products.
Image resolution and bleeds: It is a wrong notion that your home printer and online printer need similar resolution images. For comprehensible and quality images the resolution should be 300dpi. For different printing assignments the resolution can vary which can be discussed with your printer.
Bleeds are the surfaces on the printing material that are trimmed. If not properly cut the white edges can be seen overtly. So always make sure that the bleeds are appropriate; this will guarantee that you have worked with a professional printer.
There are other widely used industry jargons linked with customization like die-cut features, matte or gloss laminations, embossing, debossing, different coatings, and list goes on and on. But if you can ask right questions from yourself and from printer you will be closer to getting a sweet deal.
Quality of material used
While opting for an online printer always ask for the material they employ for printing. Vinyl and stock paper are usually the superior quality printing materials that are laudable for their durability and resistance against abrupt weather changes.
Would you like an array of finishing options for your printing items?
Thefoil stamping, embossing, debosssing, glossy and matte finishing options are offered by the printing companies. These finishing choices can make your products more striking and stirring. While getting a job printed through online printer make sure that they have all the updated techniques and alternatives available.
Do some research about your online printer
Online shopping and services have undoubtedly benefited the masses and businesses but gauging the credibility of an online service is a difficult task. If you have decided to hire the services of an online printer do some research about the company; check their credentials. Look up for the customers’ testimonials. You can ask for the samples and registration number of the company. Ensure that the company you are dealing with is a reliable one. Go online search with their brand name and look for reviews. Check out their official pages on different social networks to see what they are all about. You can have an idea about their services through their online presence.
Design capabilities of printer
The artwork options provided by a printer play a phenomenal role in augmenting your tagline. If your printer has an accomplished graphics team you’ll get different design options for your brochures, business cards, catalogs and promotional literature. The design options can affect your decision regarding the choice of an online printer.
Money or Quality
There are hundreds of online printing businesses each one of them will entice you with special discount offers and lowest market rates. While making a choice for your printing retailer; confirm that the products they offer are of superb quality. Do not compromise quality over money because the net result for a wrong decision would be a pile of junk.
Never hesitate to ask Questions
Instead of expecting that your printer would brief you on everything your job requires, ask questions. Get enlightened about the printing technique that is being employed for your assignment and participate in the whole process of designing and printing.
Turn Around Time
Always ask your printer about their standard turnaround time. If it lies within your deadline, great; if not inform them about your deadline. Ask them if they will be able to deliver within your required time span. You can avoid very costly mistakes if you have good communication with your printer over turnaround time.
Customer Care Service
We all feel inclined towards a brand or service which treats us exceptionally. A proficient customer care signifies that customer satisfaction and loyalty is an organization’s valued precedence. The online printer that offers you the services of efficient Call Sales Representatives add to your trustworthiness upon the retailer; moreover you feel honored when all your concerns are taken care of. An online printing vendor with competent customer care services can draw the attention of a larger target market.
The printing industry is making a rapid progression; online printers offer their services to a multitude of individuals and businesses. You can place an order without the hassle of going personally to the printer but you should keep above mentioned things in mind before making a choice of your printer. The promo material serves as an insignia of your business and a wrong printer choice can cause a serious blow to your brand’s repute. Always prefer a printer that has reliable online presence and sneak a peek at their samples before giving your consent for signing up a deal. Happy printing!